AD-001 · CRAFT · WARM/RETARGETING
Built For The Way You Summer.
Overline: Men's · 100% Organic Cotton.
Warm/RetargetingMules→ Dali PDP
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Twenty-two creative deliverables for paid social testing on Meta. Five DR-copy variants on the Sunset Miami Mules base, five matched DR-copy variants on the Striped Terry base, nine persona-driven Reels against the Men's Dali Mule (Sneaker Guy / Practical Minimalist / Vacation Guy), two AI-UGC heritage ads in the Elliot Duprey aesthetic, and a Mix Match & Save stock-up static for the Women's Dali Collection. Sound-off optimized, 8-second loops, 9×16 ready for upload.
Tip: click any ad to open the full-size player (custom controls sit below the video — no overlay blocks the content).
Five copy treatments tested on the same Veo-generated base footage (sunset Miami, men's mules in cafe taupe). Isolates which copy angle wins before scaling visual variations.
Overline: Men's · 100% Organic Cotton.
Overline: 10% Off Your First Pair. Free shipping over $100 · Code WELCOME10.
Overline: Mediterranean Since 2010.
Overline: ★★★★★ Loved By Men Everywhere.
Overline: Breathable · Packable · Easy. 10oz cotton canvas, handcrafted jute sole.
Same five copy treatments applied to the Men's Original Espadrille Terry — Navy-Natural striped colorway ($95). Marina-dock golden-hour scene with subtle leg movement. Radial backdrop behind the headline for type legibility against the busy water.
Overline: Men's · 100% Organic Cotton.
Overline: 10% Off Your First Pair. Free shipping over $100 · Code WELCOME10.
Overline: Mediterranean Since 2010.
Overline: ★★★★★ Loved By Men Everywhere.
Overline: Breathable · Packable · Easy.
Nine 9×16 ads targeting three personas. Sneaker Guy (replacing sneakers), Practical Minimalist (one-pair-every-outfit), Vacation Guy (warm-weather utility). Face-safe overlay layout — no copy crosses the talent's eyes.
Beach walk, soft golden hour. Casual swap from sneakers to espadrilles.
Pink-stucco building backdrop. Seated, espadrilles laced through outfit moment.
Four-outfit montage — shorts to trousers to denim to linen. Versatility proof.
Slip-on POV — striped foot, low angle, single fluid motion into the shoe.
Three-scene montage. Pool, marina, sidewalk — warm-weather utility, top-down.
Marina-side montage. Sail-bag, boardwalk, post-brunch stroll.
Deck chair, dock. Cropped from waist down — the shoes earn the frame.
Olive-sage colorway. Beach walk, hand-held espadrilles, late afternoon.
Alternate deck-chair angle. Slightly higher framing, signature relaxed sit.
Synthetic creator in the bedroom-selfie aesthetic, serif zig-zag captions referencing Soludos's Mediterranean heritage (since 2010, jute-soled, handstitched). Defensible for paid Meta — educational angle, no fake endorsement claim.
Elliot Duprey aesthetic. Bedroom selfie corner, serif zig-zag captions, Soludos heritage narrative.
Woman of color, Women's Dali Mule. Front-facing finish, scale-corrected, face-safe overlays.
Bundle-economics static for the Women's Dali Collection PLP. Three bright colorways (coral / teal / yellow) against soft pastel tiles, $79/$120/$150 tier mechanics. Exported as 8s Ken-Burns video and JPG static for placement flexibility.
Stock-up offer, three bright colorways. $79 for 1, $120 for 2, $150 for 3.
